Tuesday, 23 July 2013

Dior's Secret Garden

I decided to dedicate today's post to the latest Dior ad campaign that delighted me with its originality. From a few weeks we can admire the new installement of the campaign launched last season - Secret Garden 2, which Unseen Garden is an essential part. It's a fashion photo shoot that goes far beyond the typical fashion photo campaign.

Dzisiejszy post postanowiłam poświęcić najnowej kampanii reklamowej domu mody Dior, która zachwyciła mnie swoją oryginalnością. Od kilku tygodni możemy podziwiać nową odsłonę kampanii rozpoczętej w zeszłym sezonie - Secret Garden 2, którego istotną część stanowi Unseen Garden - sesja zdjęciowa wykraczają zdecydowanie poza ramy typowej kampanii modowej. 




Unseen Garden consists of a photo shoot and a short promotional video realized ​​entirely in the gardens of Versailles. Interestingly, however, this is the part where tourists usually do not come and instead of geometrically shaped French gardens we have there a wild trees and shrubs, a nature left to itself. Dutch photographer team - Inez van Lamsweerde and Vinoodh Matadin - use it to create an impression of strangeness and mystery of this fantastic garden. An insightful observer can see and feel the atmosphere like in David Lynch movies, combined with some references to "Alice in Wonderland" (though more the adult version). 

Unseen Garden to sesja i krótki film reklamowy zrealizowane w całości w ogrodach Wersalu. Co ciekawe, jest to jednak ta ich część, do której turyści zwykle nie docierają - zamiast geometrycznie przystrzyżonych francuskich ogrodów mamy tu dziko rosnące drzewa i krzewy, naturę pozostawioną samą sobie. Duński kolektyw fotografów - Inez van Lamsweerde i Vinoodh Matadin - wykorzystuje to aby wykreować atmosferę dziwności i tajemniczości tego fantastycznego ogrodu. Wnikliwy obserwator może dostrzec i wyczuć klimat rodem z filmów Davida Lyncha, połączony z nawiązaniami do "Alicji w krainie czarów" (choć bardziej w wersji dla dorosłych). 


dior.com

dior.com

There are also some references to the nineteenth-century French painting as one of the pictures in which models are copying the poses of Edouard Manet's "Luncheon on the Grass" characters.

Pojawiają się również pewne nawiązania do dziewiętnastowiecznego malarstwa francuskiego jak choćby jedno ze zdjęć, na którym modelki kopiują pozy bohaterów "Śniadania na trawie" Edouarda Maneta. 


dior.com

dior.com

What do you think, do you like this campaign?

A Wy co sądzicie, podoba Wam się ta kampania? 

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42 comments:

  1. I love the campaign, especially the fairytale inspirations ;)
    xx
    www.clothesandcamera.com

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  2. Gorgeous blog. wanna follow each other?

    Aditi
    So-Saree
    www.sosaree.blogspot.in

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  3. I love this campaign! Amazing pics!
    Would you like to follow each other? let me know! kisses

    http://breakfastwithpinkdiamonds.blogspot.com.es/

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  4. All the Dior campaigns have been mindblowing and this is no exception!! Love it!
    x
    http://thevagabondstale.blogspot.com

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  5. I absolutely love this campaign, I think it is artistic genius and very original. I first saw it was I was in Las Vegas and I remember just staring at it thinking how eerie and awesome it is. So glad you left me a comment on my blog so I could find yours, it's great! I adore paris and France. New bloglovin follower =]

    A Golden State of Mind

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  6. Chętnie zaobserwuje Twojego bloga! Mam bliska koleżankę, kiedyś przyjaciółkę, w Paryżu! Ona kocha Francję i wszystko co z nią zwiazane:):):)

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  7. Nice campaigns!! Thanks for visit my blog, would you like to follow each other on GFC and Bloglovin?
    Kisses

    www.blackdressinspiration.com

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  8. Wow this is such a fabulous campaign! I love the enchanted forest theme. :)
    Do you want us to follow each other? Let me know!

    xx, Mela
    www.wearismela.com

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  9. Śliczne zdjęcia ;) Ta sesja zachwyca!

    Obserwuję i liczę na rewanż :*

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  10. Such an amazing campaign! I love it... :)
    www.littleprettymess.com

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  11. those photos are so inspirational!
    Xo
    Check out my new post. http://blckpearlstyle.blogspot.com/

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  12. Nice blog! Would you like follow each other?

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  13. I love Dior and the models!! :)

    Thanks btw for dropping by. Of course we could follow each other :)

    www.gianbydesign.blogspot.com

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  14. Love this campaign and great post :)
    Noticed you left a comment on my blog but deleted it I guess haha. Thanks for visiting mine. And I'm great interested in yours :)

    -Dominique xx

    http://highwayofbeauty.blogspot.com

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  15. Great post! I'm your new follower! :) I hope to see you in my blog sometimes. Thanks!
    Kisses from VV!!
    www.voguelyvan.com

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  16. Thanks for your comment! :)
    You have a really nice blog and I'm following you! ;)

    http://fashionabejita.blogspot.com.es/

    ReplyDelete
  17. Hello dear, thanks for following, I followed you back. xoxo

    stylemeetsbeauty.blogspot.ro

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  18. This comment has been removed by the author.

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  19. wowww!! amazing! great post!



    New post here: BLOG.THE.DREAMS.COM!! Thanks for stopping by! Kisses!

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  20. Thanks for your comment. Do you want to follow eachother via gfc? Let me know if you follow and i will followback :)

    Xo
    Arleene

    Arleenesfashioncloset.blogspot.com

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  21. This shoot is just amazing! Can't get over it!

    xx

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  22. i love the campaign!
    thanks for your follow.. i do it too :) GFC and Bloglovin
    kisses from Mexico
    http://donttrytoignoreme.blogspot.mx

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  23. Dior jak zwykle pokazał klasę, sesja niesamowita !

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  24. Wow, I just love those photos!

    xx

    http://andysparkles.blogspot.de/

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  25. Very nice fairytal shooting! Love XIXth century ;)
    http://theladyvintage.blogspot.fr/

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  26. I love Dior!!! nice post!!! would you like to follow each other with GFC and Bloglovin?
    Besos, desde España, Marcela♥

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  27. Hi there:D
    Great post:X
    Love Dior
    Do you wanna follow each other on bloglovin?
    Let me know
    Kisses

    www.deeaella.blogspot.ro

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  28. pure inspiration! thanks for sharing

    Lyosha
    Inside and Outside Blog
    P.S. following you now via G+, GFC and bloglovin. I hope you'll check out my blog as well and follow if you like

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  29. The photos are mindblowing!<3 Dior is always a great fashion brand with great concepts, originality and inspirations<3 You're blog is wonderful!

    Hope you visit my blog and maybe we could follow each other, gfc, google+ and bloglovin?

    XOXO
    Dipika
    www.dipikasyngai.blogspot.com

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  30. looks amazing!^_^
    Do you want to follow eachother with?))
    http://fashionelenblog.blogspot.ru/

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  31. very nice
    http://glamorousgirlblog.blogspot.com/

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  32. Dior! always amazing :D

    WWW.PUTRIVALENTINALIM.BLOGSPOT.COM

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  33. Dior is always fabulous!! And these pics are amazing!

    caughtinvogue.blogspot.com

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  34. That campaign is amazing, very different. I love the idea and the execution:-)

    If you fancy we can follow each other via GFC, bloglovin, google+ and if you have facebook page we can give each other like on it. Please let me know

    Kisses from Dublin
    Ewelina
    xxx
    chiclifestyleofewelina.blogspot.com

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  35. love this campain!!! :D
    is amazing :)

    xoxo

    http://tastemycloset.blogspot.com/

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  36. Amazing campaign!!! Would you like to follow each other via GFC, bloglovin' and facebook?

    Evi xoxo

    Check my transparent bag collection and shop online on evvou.tictail.com

    The Notebook of a Fashion Lover

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  37. Niesamowita kampania, zdjęcia fantastyczne, kolory i pomysł genialny!

    http://jointyicroissanty.blogspot.com/

    ReplyDelete

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